June 2021

Importance of Digital Branding

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The importance of digital branding is significant as it reflects on you, your business and what product or service that you offer. What the digital brand of a business means is everything that can be seen online about your business. Your logo, your website, social media accounts and emails are all examples of your digital brand. They include all the following elements and components – words, imagery, logos, videos, look and feel and voice.  Brand consistency is important in communicating your value proposition to your target audience. Having a strong digital brand means the difference between your potential customer choosing you… Read More »Importance of Digital Branding