Business

Importance of Digital Branding

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The importance of digital branding is significant as it reflects on you, your business and what product or service that you offer. What the digital brand of a business means is everything that can be seen online about your business. Your logo, your website, social media accounts and emails are all examples of your digital brand. They include all the following elements and components – words, imagery, logos, videos, look and feel and voice.  Brand consistency is important in communicating your value proposition to your target audience. Having a strong digital brand means the difference between your potential customer choosing you… Read More »Importance of Digital Branding

One Year Anniversary in Business

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Celebrating the milestone of my first year in my content writing and proofreading and editing business. What a fantastic experience it has been thus far. I actually started my freelance content writing journey in 2011 and discovered I loved writing and was receiving great feedback on my work! It was a year ago when I decided to quit my full-time marketing job and properly set up and register my business. I have thoroughly loved being a business owner of Jazzy Words and connecting with amazing people along the way. On a personal and professional level, there has been a lot… Read More »One Year Anniversary in Business

Enjoying Working From Home

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One of the perks of having my own business is being able to work from home and having that freedom and flexibility. The weather in Sydney can get crazy particularly during the summer months. We have had insane hot weather culminating in bushfires to torrential downpours. With global changes happening, it looks like the weather unpredictability will continue! In my last job, I commuted an hour each way, walking and catching the train. It would a lot of rushing around with pick up and drop off duties and aiming to get to work or school in time! Prior to starting… Read More »Enjoying Working From Home

Starting up my Content Writing and Proofreading Business

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Starting up my content writing and proofreading business has been one of the most incredible journeys I have ever taken. It has led me to meeting a diverse range of business owners from those new to the world of business to ones that have been in business for many years. I have learnt a lot about what is involved in running a business and what a journey it involves. Born and raised in Sydney, from a primary school age, I always loved reading, writing and drawing. I enjoyed being creative and having that outlet to express myself. In high school,… Read More »Starting up my Content Writing and Proofreading Business
Writing

Reasons Why Blogs Benefit Your Business

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There are so many reasons why blogs benefit your business which people and businesses may not be aware of.  Having a blog on your website and keeping it relevant and consistent is an investment that all small to large companies must have.  The following gives you a run-down of reasons why blogs benefit your business; Relevant and quality content will improve your website’s ranking which means your website will show up more often in searches and boosts your search engine optimisation. Blogs informs, educates and engages the reader and gives them a reason to return to your website.  By providing… Read More »Reasons Why Blogs Benefit Your Business