Reasons Why Blogs Benefit Your Business

There are so many reasons why blogs benefit your business which people and businesses may not be aware of.  Having a blog on your website and keeping it relevant and consistent is an investment that all small to large companies must have.  The following gives you a run-down of reasons why blogs benefit your business;

• Relevant and quality content will improve your website’s ranking which means your website will show up more often in searches and boosts your search engine optimisation.
• Blogs informs, educates and engages the reader and gives them a reason to return to your website.  By providing content, you have the opportunity to showcase your in-depth knowledge to your potential customers.  They will view you as experienced and having expertise so will be more likely to do business with you.
• Builds know, like and trust factor over time.  Blogs can increase your credibility and build a rapport with your audience.  
• Blogs can generate leads so if people subscribe to your updates, you have a captivated audience that you can email for marketing opportunities and send special offers.  The more you are able to connect with a lead, the higher chance of converting them into a client.
• Sharing your blog is another way of promoting your business and creates opportunities for increasing your visibility on-line.