Importance of Digital Branding
The digital brand of a business involves everything that can be seen in the digital space about your business. This includes your website, social media accounts and email marketing. Specifically, digital branding encompasses the following elements – words, imagery, logos, videos, look and feel and voice. Brand consistency is important in communicating your value proposition and how your business comes across online. Your digital presence must be consistent and reflect your branding as they will be seen regularly by your potential customers. A strong digital brand can mean the difference between your potential customer choosing you over your competitor. Consistency… Read More »Importance of Digital Branding