Digital branding

Importance of Digital Branding

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The digital brand of a business involves everything that can be seen in the digital space about your business.  This includes your website, social media accounts and email marketing.  Specifically, digital branding encompasses the following elements – words, imagery, logos, videos, look and feel and voice. Brand consistency is important in communicating your value proposition and how your business comes across online.   Your digital presence must be consistent and reflect your branding as they will be seen regularly by your potential customers. A strong digital brand can mean the difference between your potential customer choosing you over your competitor. Consistency… Read More »Importance of Digital Branding

One Year Anniversary in Business

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Celebrating the milestone of my first year in my content writing and proofreading and editing business. What a fantastic experience it has been thus far. I actually started my freelance content writing journey in 2011 and discovered I loved writing and was receiving great feedback on my work! It was a year ago when I decided to quit my full-time marketing job and properly set up and register my business. I have thoroughly loved being a business owner of Jazzy Words and connecting with amazing people along the way. On a personal and professional level, there has been a lot… Read More »One Year Anniversary in Business

Content Writing Projects Completed

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I enjoy being surprised with the work I receive with many content writing projects completed now. What is fantastic for me is I get to learn about a variety of industries and topic areas. Each one of them can be so different from each other! I receive very positive feedback from my clients which makes it even better! The different industries that I have written copy for include; Travel (my speciality) Chocolate – gift guides Cooking schools Mobile welding (yes random!) Coaching Tyre scrapping Online-dating Insurance Beauty I am sure I will learn more about other industries as I have… Read More »Content Writing Projects Completed

Offering Proofreading and Editing as a Service

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When I decided to start my own business, I had the intention of offering content writing as my main service. Offering proofreading and editing as a service soon came into the picture when I started networking.  I had joined many Facebook business and entrepreneurial groups from the very beginning. For me, it was a means of sourcing work and networking with like-minded people. One of the very first opportunities I received, was to undertake proofreading and editing a 8,000 tourism award submission. At first, I was unsure how long it would take to complete the job and whether it would… Read More »Offering Proofreading and Editing as a Service

Enjoying Working From Home

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One of the perks of having my own business is being able to work from home and having that freedom and flexibility. The weather in Sydney can get crazy particularly during the summer months. We have had insane hot weather culminating in bushfires to torrential downpours. With global changes happening, it looks like the weather unpredictability will continue! In my last job, I commuted an hour each way, walking and catching the train. It would a lot of rushing around with pick up and drop off duties and aiming to get to work or school in time! Prior to starting… Read More »Enjoying Working From Home

Press Releases Now a New Offering

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Press releases is now a new offering of mine. It’s funny how business takes you to places that you never would have thought of. It has been such a great journey which I have really enjoyed. I fell into writing press releases or media releases. If you can write, you can write on anything really! I have written up a few press releases for Jacican who holds cooking classes in Gippsland, Victoria and rewritten one for Masala Chai Cooking Classes, who launched an Indian cooking school in Melbourne. I also completed a press release for a low cost airline alliance… Read More »Press Releases Now a New Offering

Starting up my Content Writing and Proofreading Business

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Starting up my content writing and proofreading business has been one of the most incredible journeys I have ever taken. It has led me to meeting a diverse range of business owners from those new to the world of business to ones that have been in business for many years. I have learnt a lot about what is involved in running a business, taken on a variety of projects and been exposed to the exciting world of business in general. Born and raised in Sydney, from a primary school age, I always loved reading, writing and drawing. I always enjoyed… Read More »Starting up my Content Writing and Proofreading Business

Travel Writing Is My Speciality

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Travel writing is seen as glamorous as you get to lead a jet setting lifestyle. It would be a great opportunity to be sent to different destinations around the world to write travel features or articles. Who wouldn’t love that?! Writing travel pieces is something I really enjoy as travelling has always been a BIG passion of mine. I have lived and worked in London, the US and Fiji. I have explored over 40 countries in different continents from Europe, the US, Asia, Africa (South Africa) and all over Australia. I have visited many wonderful and amazing countries that have… Read More »Travel Writing Is My Speciality

Difference between a Content Writer and a Copywriter

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Do know the difference between a Content Writer and Copywriter?When I started my own business, I told people I was a Content Writer. People looked perplexed so I explained to them I write articles and blogs for websites. They then understood what that meant. A couple of times when I mentioned my job title to someone in Marketing or PR (people who were well experienced in the industry and should have a good awareness between the two), they referred to me as a Copywriter. There is a BIG difference between what a Content Writer writes and what a Copy Writer… Read More »Difference between a Content Writer and a Copywriter
Writing

Reasons Why Blogs Benefit Your Business

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There are so many reasons why blogs benefit your business which people and businesses may not be aware of.  Having a blog on your website and keeping it relevant and consistent is an investment that all small to large companies must have.  The following gives you a run-down of reasons why blogs benefit your business; Relevant and quality content will improve your website’s ranking which means your website will show up more often in searches and boosts your search engine optimisation. Blogs informs, educates and engages the reader and gives them a reason to return to your website.  By providing… Read More »Reasons Why Blogs Benefit Your Business