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Difference between a Content Writer and a Copywriter

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What is the difference between a Content Writer and Copywriter? Not many people are aware of the difference unless they are in the industry! Most people think they are the same however they are not. The type of copy written by a Content Writer is different from writing completed by a Copywriter. It all comes down to the PURPOSE of the writing. Content writing is about informing and educating the reader. It’s about giving your target audience deep insights into your product or service. The key is to make it relevant and interesting so it connects with your ideal client.… Read More »Difference between a Content Writer and a Copywriter

Travel Writing Is My Speciality

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Travel writing is seen as glamorous as you get to lead a jet setting lifestyle. It would be a great opportunity to be sent to different destinations around the world to write travel features or articles. Who wouldn’t love that?! Writing travel pieces is something I really enjoy as travelling has always been a BIG passion of mine. I have lived and worked in London, the US and Fiji. I have explored over 40 countries in different continents from Europe, the US, Asia, Africa (South Africa) and all over Australia. I have visited many wonderful and amazing countries that have… Read More »Travel Writing Is My Speciality
Writing

Reasons Why Blogs Benefit Your Business

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There are so many reasons why blogs benefit your business which people and businesses may not be aware of.  Having a blog on your website and keeping it relevant and consistent is an investment that all small to large companies must have.  The following gives you a run-down of reasons why blogs benefit your business; Relevant and quality content will improve your website’s ranking which means your website will show up more often in searches and boosts your search engine optimisation. Blogs informs, educates and engages the reader and gives them a reason to return to your website.  By providing… Read More »Reasons Why Blogs Benefit Your Business