Content writing

Content writing

Difference between a Content Writer and a Copywriter

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What is the difference between a Content Writer and Copywriter? Not many people are aware of the difference unless they are in the industry! Most people think they are the same however they are not. The type of copy written by a Content Writer is different from writing completed by a Copywriter. It all comes down to the PURPOSE of the writing. Content writing is about informing and educating the reader. It’s about giving your target audience deep insights into your product or service. The key is to make it relevant and interesting so it connects with your ideal client.… Read More »Difference between a Content Writer and a Copywriter

Importance of Digital Branding

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The importance of digital branding is significant as it reflects on you, your business and what product or service that you offer. What the digital brand of a business means is everything that can be seen online about your business. Your logo, your website, social media accounts and emails are all examples of your digital brand. They include all the following elements and components – words, imagery, logos, videos, look and feel and voice.  Brand consistency is important in communicating your value proposition to your target audience. Having a strong digital brand means the difference between your potential customer choosing you… Read More »Importance of Digital Branding

One Year Anniversary in Business

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Celebrating the milestone of my first year in my content writing and proofreading and editing business. What a fantastic experience it has been thus far. I actually started my freelance content writing journey in 2011 and discovered I loved writing and was receiving great feedback on my work! It was a year ago when I decided to quit my full-time marketing job and properly set up and register my business. I have thoroughly loved being a business owner of Jazzy Words and connecting with amazing people along the way. On a personal and professional level, there has been a lot… Read More »One Year Anniversary in Business

Content Writing Projects Completed

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I enjoy being surprised with the work I receive with many content writing projects completed now. What is fantastic for me is I get to learn about a variety of industries and topic areas. Each one of them can be so different from each other! I receive very positive feedback from my clients which makes it even better! The different industries that I have written copy for include; Travel (my speciality) Chocolate – gift guides Cooking schools Mobile welding (yes random!) Coaching Tyre scrapping Online-dating Insurance Beauty I am sure I will learn more about other industries as I have… Read More »Content Writing Projects Completed

Starting up my Content Writing and Proofreading Business

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Starting up my content writing and proofreading business has been one of the most incredible journeys I have ever taken. It has led me to meeting a diverse range of business owners from those new to the world of business to ones that have been in business for many years. I have learnt a lot about what is involved in running a business and what a journey it involves. Born and raised in Sydney, from a primary school age, I always loved reading, writing and drawing. I enjoyed being creative and having that outlet to express myself. In high school,… Read More »Starting up my Content Writing and Proofreading Business